Statistics show that among the 18-49-year-olds, the proportion of videos viewed by YouTube is much higher than that of TV networks. Youtube has become an important way for mainstream consumers to obtain information. Whether for content producers or advertisers, Youtube is very significant. Even many top YouTubers in India and worldwide earning handsome money from their youtube channel by uploading a different type of videos. So, what kind of video can get attention on Youtube?
1. Evaluation video
Product evaluation videos are the most popular type of video on Youtube, because such videos are often rich in content, including the blogger’s experience and experience of a product or service, meeting the needs of people to obtain information. With the increasing number of online video users, Youtuber’s influence on the purchasing decisions of ordinary people has begun to gain more and more attention from merchants.
According to official Google data, 62% of consumers will go online to view video descriptions of related products before purchasing. And 52% of consumers are more inclined to buy products with evaluation videos. Evaluation class Youtuber has become one of the easiest to commercialize the Youtuber community. Download youtube video with Video Downloader for free.
2. Tutorial video
The tutorial videos are mainly concentrated in the fields of food, beauty and home decoration DIY. The video content is mainly based on the demonstration production process. Most Youtuber will share their unique experience in the process of production, which is the most attractive of these videos. a little bit. For example, the Italian food blogger Fred, who used his family’s hand-painted rituals to produce a series of bread baking tutorials, the highest number of hits on Youtube exceeded 10 million.
The detailed process and unique skills are the key to the success of the tutorial video. Google’s official data shows that the number of searches for tutorial videos has grown at an average annual rate of 70%.
VLOGs (video blog) is like a video version of a text blog. It records the daily life of Youtuber and their instant feelings in the form of a video diary. This is a particularly popular type of video on Youtube in recent years, because VLOGs showcases Youtuber’s daily life, and there are basically no special effects and editing. This original way of doing this is a good way to get closer to the fans.
Like the TV reality show, VLOGs also satisfy people’s curiosity and voyeurism. On Youtube, tens of millions of people watch VLOG videos every day.
4. Game video
Game video is actually a very general category, and any video content related to the game can be classified as a game video. From game hardware evaluation to game live video, from game music to game apparel, game video is all-encompassing and omnipotent. The game channel has always been one of the most popular Youtube.
Similar to the product evaluation video, the realization of game video is relatively easy. According to Social Blade statistics, six of Youtube’s top ten channels are game videos with total revenue of more than $70 million.
5. Funny video
Funny videos will always have a place in the video list. Half of Youtube’s top ten red bloggers are mainly playing funny videos.
For example, Smosh, a super-popular California funny combination, has more than 22 million fans on Youtube and has a single video click of over 100 million. The comedy movie “Smosh: Big Movie” with their main characters is also on the big screen, with an annual income of over 850. Ten thousand U.S. dollars.
6. Counting videos
There are two types of inventory video, one is product inventory. Usually concentrated at the end of the season, the end of the year and other specific time nodes, most bloggers will be introduced in the video, the most recommended products of their most recent time, the most typical of which is the beauty of the bloggers “this year’s love products” video.
Different from the product evaluation video, the inventory video will generally be evaluated for a specific theme, such as “spring clothing inventory”, “summer popular cold drink inventory”, etc., the product type is more single, but the horizontal comparison is more abundant, suitable for The audience for a specific goal.
There is also a clip count, such as “the most horrible five times in history,” “10 best street piano performances” and so on.
7. Unboxing video
As the name suggests, the out-of-box video is to open the received mailing package and show the fans a video of the content. Unlike the product evaluation video, the focus of the out-of-box video is not on the product, but on the response of the blogger.
The traditional evaluation video may take a lot of space to introduce the function and usage of the product. The out-of-box video focuses on showing the response of the blogger when he first sees the product, disappointment or surprise, the emotional response of the blogger. It’s the “big thing” that fans want to watch.
The popularity of out-of-box video is inseparable from the rapid development of e-commerce in recent years, especially in the field of beauty and fashion, the out-of-the-box video is very popular.
2016 was the tenth year that Youtube was acquired by Google. At that time, it was called “only idiots to buy” Youtube by billionaire Mark Cuban, which completely changed people’s video consumption habits. At present, the number of Youtube users has exceeded one billion, accounting for nearly one-third of the total number of Internet users.
From learning to entertainment, from shopping to DIY, all aspects of people’s lives are influenced by Youtube. Youtube not only redefines the way video production and video viewing but also constantly influences and shapes popular culture.
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