Would you believe a rumor that tells you that Google is going to ban the publishers that practice Adsense Arbitrage? Well, then I suppose you do not agree with me that Google would dedicate suicide. After all, the Adword/Adsense system that Google utilizes is arbitrage.
What Google wishes to do away with are the websites that transform poor for the marketers. Imagen yourself paying dollars per click to get visitors to your site and you see your ad on among those lousy ‘Produced Adsense’ websites. Chances are that you wish to take your ads of those websites immediately. There’s no quality content on those websites that provide the searcher with the information he or she is looking for.
Google is pursuing publishers that return bad ROI for the marketer. Google has never said that they are going after Adsense Arbitrage publishers.
Suppose you use an Adwords campaign to send out traffic to your internet site With Adsense ads. If that web site has quality content on it and is appropriate to exactly what the searcher has actually enter the search bar, then you are doing precisely what Google wants you to do. Offer appropriate quality information to the searcher. You are NOT breaking Google’s TOS.
The Quality Score of your Adwords campaign will enhance and as an outcome you will certainly pay less CPC (Expense per Click) and your ad will be shown higher in the Sponsored Hyperlinks.
What would be the outcome if you enhance your internet site to a quality web site? Besides the traffic you obtain from your marketing project, Google will certainly enjoy to index a website like that. They need quality details for the searchers.
Affiliate marketers using PPC advertising are practicing arbitrage, due to the fact that they typically invest couple of cents to earn dollar commissions. Obviously, in this case the amount of CPC that they pay depends upon what niche they advertise in. And very typically the searcher winds up on a landing page with a product review. If that review pertains to exactly what the searcher look for, the marketer and affiliate is doing exactly what Google wants. Once more, this will enhance the quality rating of the Adwords project.
Conclusion: Adsense Arbitrage is not a ‘bad’ thing that will get you banned from Google Adsense. On the other hand, constructing bad internet sites, such as the ‘Made For Adsense sites’, and sending traffic from a Google Adwords account to those sites is not advised anymore. A rational idea is that Google will never index those websites and will certainly let the advertiser pay high CPC inc case of arbitrage. Will this cost you your Adsense account